While signage has always been one of the most important forms of advertising for any business, signs have never been as effective as they are today. In particular, electrical signage has evolved considerably over the last decade—with modern LED signs and neon signs making an impact on how we spread awareness about our businesses. 

In Texas, all types of businesses are upgrading to bigger, brighter, and more powerful electrical signage. After 25 years of service in Texas and Southern Oklahoma, Texas Electric has become the Lone Star State’s most trusted electrical company for illuminating the signs of businesses of all kinds—from the University of Texas, to McDonald’s franchises, local stores and shops, parks, sports arenas, and more. 

There’s no doubt that professional commercial lighting and signage services are a must when you’re running a business. In this guide, our team of master sign electricians from Texas Electrical share some of the reasons that customers should avoid DIY digital signage projects—and why you should leave this critical aspect of your business to the experts instead. 

The Truth About DIY Digital Signage

It can be tempting to want to save money on things that your business needs to thrive and grow—but there are some things that should be left to the professionals for the best outcome on your investment. Digital signage has grown considerably in popularity over recent years, which means that more affordable DIY options are also available.

While DIY projects for the installation of digital signage products can mean savings of 50% or more, the advantages usually end there. The quality of the signage products are characteristically very basic, and the technology for DIY signage isn’t nearly as sophisticated or advanced as professional options. Commercial electricians have access to a wealth of audio/visual technology and product choices—and can create custom LED signs, digital billboards, neon signs, and so much more for the benefit of your company. 

Some other downsides to doing-it-yourself include: 

  • Customization Options: DIY signage usually comes in a kit that’s pre-fabricated to suit certain industry standards. Custom signs like the ones we provide at Texas Electrical are designed especially for your needs as a business—depending on what the sign is being used for and the goals of your business. We also customize our digital signage products to emphasize and further awareness about your brand and company image. On the other hand, DIY digital signage usually meets general industry standards and is much less specific.

  • Lack of Future Tech Support: If something goes wrong with your DIY digital signage, the company that sold it to you may not be able to provide assistance immediately or at all. On the other hand, a commercial electrician from a reputable company understands the importance that your digital sign has on your business operations—and will provide immediate and even emergency support at any time of the day or night.

  • Expert Installation: Installing electrical signage isn’t a simple process. In fact, digital signs are becoming more and more complex—making them harder to install and more difficult to implement into existing electrical systems. Unless you’re a licensed electrician, it’s very easy to make mistakes during the installation process that can cause problems with your business. It can even become a safety hazard if the wiring isn’t handled correctly. It’s worth it to spend more on a well-trained and professional electrical technician than to wind up spending far more in repairs, delays, and other expensive issues in the long run.

Learn More About Our Master Sign Electricians at Texas Electric

When it comes to your business, only the best should do—especially when it comes to all things electrical. From top-quality digital signage to lighting systems, electrical inspections, and emergency electrical services, Texas Electric is your most trusted choice for affordable and reliable electrical services that help your business grow.

With premium products from industry-leading manufacturers, top-notch installations, and customer-first policies like 30-day labor warranties and attractive financing plans, Texas Electric is here for you. Our team of master electricians is certified by the state of Texas and guaranteed to provide nothing less than the exceptional quality and workmanship our customers deserve. 

If you’re interested in exploring your business’s commercial lighting or other electrical service options, give our team of experts a call today. Or, if you’d like to get started with a free, no-obligation, on-site pricing estimate for your project, fill out our online form to have one of our master sign electricians get back to you with more information.